When advertisers move from selling soap to selling political ideas, the professional and ethical
stakes are higher. A young ad executive in late 1980s Chile is asked to help plan the "No"
campaign in a plebiscite on the future of the Pinochet government. He must hide his new client
relationship from his boss, who is firmly in the "Yes" camp.
Rated R for language.
Post-film discussion led by Dr. Rachel Krantz, Associate Professor of English and Modern Languages at
Other background on the film.
About the director Pablo Larrain.
Background on the 1988 Chilean plebiscite.
A selection of reviews of the film.